Workshops, Seminars and Webinars


Marketing Communications (workshop, tele-seminar or webinar)
Creating an effective marketing strategy -- integrating paid and free tactics -- is critical in today's high octane non-stop environment. With measurable, practical goals outlined, you'll set the groundwork for success. We'll cover:

• Components of a marketing plan
• Branding your business
• Informal, effective customer surveys
• Social networking for business
• 7 things every business should implement immediately
• Budgeting your time and money

Business Internet Basics (workshop, tele-seminar or webinar)
Still wondering what the difference is between a blog and Facebook? Are you prone to frequent e-mail fumbles? Not even sure WHY you have a website? Then this seminar is for you. We'll cover everything from understanding domains to "netiquette" to what makes up Web 2.0, and show you:

• How to fit online marketing into YOUR schedule and plans
• 3 things your website MUST do
• Best uses for different social networks -- such as Facebook, LinkedIn and Twitter -- and how to maintain PRIVACY
• Blogging and if it's for you
• Domains, URLs and e-mail

Leveraging the Internet for Business
(workshop, tele-seminar or webinar)
With all of the friending, tweeting and connecting going on, it difficult to know what will work best for your business. This seminar covers the "ins and outs" of today's Internet for the average business owner -- for you! We'll cover:

• Web 2.0 and social network overview
• Determining the right investment for your website
• How and when to use blogs, social networks and other tools
• 5 common mistakes to avoid in your Internet marketing
• Fitting your Internet strategy into your business priorities

Marketing Materials That Rock!!! (workshop or webinar)
A business must connect with the average customer 5–8 times to deliver it’s message. And, in this age of sensory overload, it’s more important than ever to produce professional, well-crafted, appropriate collateral materials tailored to your target audiences. We'll cover:

• Foundations of matarials that ROCK!!!
• Design DOs and DON'Ts
• Developing engaging content for your brochure and website
• Adapting material for print to the Internet
• How to work smarter to promote your business and establish your expertise!!!
  

1-on-1 Strategy Sessions and Training (in-person only)
If what you need is someone to sit down with you and guide you through a hands-on planning session orcomputer training, we can help.

• Tactical sessions for plans of six-months or longer
• Step-by-step guidance through e-mail marketing services and social network communities
• Content planning and development
• Marketing plan review and updating
• Mini-strategic planning sessions

Learn more about our editorial and design services, and view the Weirding Word® Portfolio.

For updates and tips on research, writing, editing and design, subscribe to the Point Page e-newsletter from our parent company, G.L. Honeycutt Consulting, LLC. Past issues are available online.